hiring
Search Engine Marketing Manager
About the role
We are looking for a digital media expert to lead the organic marketing strategy on the business side for Tech and Travel brands. This is a great opportunity to drive the organic strategy and collaborate with Product on the technical strategy for global online brands.
Responsibilities
- Oversee the end to end delivery of campaigns/products, which support a mixture of wider-company initiatives, customer engagement, and ultimately optimizing organic rankings to drive eCommerce revenues
- Ownership of the organic channel with KPIs focused on driving dial-mover growth/initiatives
- SEO experimentation and ideation
- Create an effective content marketing strategy and editorial plan in line with business objectives
- Develop and execute content marketing campaigns to drive traffic, backlinks, engagement, sales, and customer retention
- Analyze content traffic, SEO metrics, and the effectiveness of campaigns and messaging (through well-defined KPIs) to explore ways of improving content marketing ROI
Minimum Qualifications
- At least 7+ years of SEO/SEM/Digital Media experience, including hands-on technical and content optimization; and extensive content marketing campaigns
- Proven track record in content marketing at a travel and/or enterprise eCommerce business
- Strong analytical skills and solid commercial sense
- Ability to multi-task, meet deadlines and manage your own projects
Location
Miami, FL, please email contact@adtechroi.com